From data points, we infer the lines and facets that paint a multi-dimensional picture of your business. Even for a research theme as simple as grasping the state of a product market, the approach to designing the research should not be uniform. Moreover, countless market variables such as time, price, performance, distribution, sales promotion and competitiveness lie out of the sight of the marketing professional. For this reason, product movement cannot be captured from the perspective of a single point. Only when observed as the lines and facets of a multi-dimensional model can product movement truly be comprehended. Superior market research must be a well-thought process that encompasses the entire series of steps from design and execution method to a multifaceted analysis of the results. At MMRI, we believe that such marketing research is the nucleus of all business. We speak from experience...Research Project Examples 1. PC sales - shipped volume by manufacturer (quarterly) 2. PC servers - shipped volume by manufacturer (quarterly) 3. PC sales - analysis of retail store sales in the Tokyo area (semi-annually) 4. Cellular phone sales - shipped volume by manufacturer (semi-annually) 5. Broadband subscription - subscriber population trend analysis (quarterly) 6. Servers - customer satisfaction ranking & analysis by manufacturer (annually) 7. IT industry - ranking of companies by sales of IT-related products 8. Internet services - user need analysis 9. Internet services - customer satisfaction analysis 10. PCs and printers - analysis of retail store satisfaction with manufacturers 11. Computer system integrators ---- analysis of sales, development, support capabilities, management, etc. 12. Search engine software system market ---- analysis of sales, market share and market type 13. Used PCs - analysis of the state of distribution channels 1. IT markets - research & analysis in China and other Asian countries 2. IT markets - research & analysis in U.S.A. and European countries